Latest Stories

Working in business development at a creative strategy and execution partner, I consume a lot of content outside the traditional world of...

Imagine a mountain.
 It is tall, uneven, rough around the edges. Its peak may be sharp, its surface imperfect, and its shape completely unpredictable.
 It never asked anyone what it should look lik...

Every few weeks, I find myself having a version of the same conversation. The business changes, the industry changes, and the size of the company changes, but the concern is almost always the...

Here’s a strange little experiment. Go find a design you made two or three years ago. Something you were genuinely proud of...

A few weeks ago, I was working on a brand identity project. Like every branding project, it started with competitor...

Have you ever opened a website and within a few seconds felt that something was either right or...

I started my journey with a technical background, and the shift toward the creative field happened...

Lately, I have been hearing one sentence over and over again. “I don’t get excited by ideas the way I used to.” Sometimes, I catch myself saying it too...

The folder is full. Version 17. Version 24. Version 38. Three Figma links. Two new decks. A “quick alternate” from someone who joined the thread late. A prompt chain that delivers ten more directions while the room still debates the fir...

The brief arrives at 11:07. By 11:19, there are seven directions. By noon, everyone has a favourite. By 2:00, the brand feels like it has tried on five different...